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The central problem with this feminine technology goes beyond issues of capitalist exploitation of the consumer or patriarchal disregard for women’s concerns, arguments to which analysis through social construction readily leads. The central problem is that you cannot make a bra that fits. You cannot because breasts are living things, not standardized commodities. Any given [person]’s two breasts are never exactly the same size and shape. And the size and shape of any given [person]’s breasts change continuously […]. Added to the underlying problem with all ready-to-wear-clothing—that people do not come in standard sizes—these considerations make the brassiere an especially stark example of modern technology’s inherent inadequacy in the area to which it has increasingly turned its attention: standardizing the biological.

“Why Feminine Technologies Matter” Judith A. McGaw, 1996

(emphasis and gender neutralizing mine)

BOOOOBS.

(Source: beneaththeleaf)

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